World famous RESCUE introduces RESCUE PLUS® Effervescent, the second product with vitamins and minerals added to the unique combination of RESCUE® flower essences.
RESCUE have been developing new formats, flavours and combinations within the new RESCUE PLUS sub-brand to meet consumer preferences, and following the successful Global launch of RESCUE PLUS Lozenges in 2015, the next addition to the range is RESCUE PLUS Effervescent. The team at RESCUE recognize that one of the major consequences of a hectic days and a busy lifestyle is tiredness and not having enough energy. Each Effervescent tablet contains vitamin B12 and magnesium which help to reduce tiredness and fatigue, as well as pantothenic acid (B5) for normal energy release and zinc for normal cognitive function.
Emma Goessen, RESCUE Group Marketing Manager comments “This combination has been formulated to help consumers stay on top of their busy day. The effervescent format is one we have wanted to do for a while - its perfect to ensure your great day starts right. And this is just the start, as our consumer research has shown that there is a huge appetite for our RESCUE PLUS offering.”
Regional RESCUE brand manager Jennifer Kendall says “We cannot wait to see our consumer’s reaction to RESCUE PLUS Effervescent. We’ve got a fantastic launch campaign as well as eye catching in-store point of sale in Independent Pharmacies and national accounts.
Available in a natural mixed berries flavour, consumers dissolve one tablet in a glass of water in the morning. Launching in Boots, Holland & Barrett and Tesco, from September 2016, RRP £10.95. For more information about RESCUE, go to www.rescueremedy.com.