RESCUE PLUS® Dropper and Spray joins the RESCUE PLUS family – the next generation of RESCUE
Following the successful launches of RESCUE PLUS® Lozenge and RESCUE PLUS® Effervescent, the RESCUE brands’ most popular formats, Dropper and Spray, have joined the sub-brand - adding vitamins B5 and B12 to the unique five flower essence formula as well as strong on-pack consumer claims. RESCUE PLUS Dropper and Spray are available to order now.
There are consequences to living in today’s hectic world - a survey conducted with over 300 RESCUE users found that more than half of all respondents feel their busy lifestyle affects their emotional wellbeing, making them feel irritable and forgetful. When juggling a hectic lifestyle, consumers can maintain ‘normal mental performance’ with RESCUE PLUS Dropper and Spray.
The RESCUE PLUS products have proven a hit with new consumers and RESCUE Group Marketing Manager, Emma Goessen, isn’t surprised “This success follows significant global market research[1] which shows the new sub-brand will attract new consumers. As proof, RESCUE PLUS Lozenges are our fastest selling product in Boots UK and are the fastest growing line in Wholefoods USA. The RESCUE PLUS products are really energising the entire RESCUE brand, delivering higher consumer appeal and bringing in new users to drive RESCUE brand and category growth. RESCUE PLUS Dropper & Spray will accelerate this in every region on our most popular formats.”
Jen Kendall, RESCUE UK Brand Manager, adds “Original RESCUE® Dropper and Spray are our heritage, and best loved products, but now our best has just got better! RESCUE PLUS Dropper and Spray will have clearer product benefits, premium packaging and the on-pack information will be easier to understand. Everyone living in our modern world should keep this product nearby at all times!”
RESCUE PLUS Dropper and Spray is alcohol free and comes in a delicious lemon and elderflower flavour. RESCUE PLUS Dropper and Spray cost £12.49 and £12.99 and are available from 0208 780 1290.
For more information about RESCUE and RESCUE PLUS, go to www.rescueremedy.com
[1] GFK Market Research Company (2015), RESCUE PLUS Research. 1,350 people surveyed in UK, Germany and US
