New Look For Bach® Original Flower Remedies
Branding
Bach® Original Flower Remedies (BachRemedies.com), a gentle system of 38 flower essences for emotional wellbeing*, is rolling out a brand new look for their 1-38 range.
Inspired by nature, the colorful illustrations on the bottles reflect the flowers and plants used to make the essences and the seven original groupings outlined by Dr. Edward Bach.
The new design has been proven in consumer research to aid navigation of the range, and is perceived as more premium, warm and reassuring than the original design, with increased purchase intent versus the previous packaging design.
The look may be new but the product is still the original quality:
- Prepared exactly as Dr. Bach outlined over 80 years ago.
- Plants and flowers from Dr. Bach’s original garden in rural Oxfordshire, UK.
- Each essence is related to a different emotional state.*
Emma Wright, Bach®’s UK brand manager, comments: “We’re really excited to roll out the new redesign for Bach® Original Flower Remedies. We hope the vibrant packaging details will help existing consumers to fully understand the 38 essences, and also bring in new consumers who might not have considered us previously.”
From the makers of Rescue® stress relief and sleep aids, we give you Bach® Original Flower Remedies. Balance your emotions and fulfill your potential with the system of 38 flower essences.* They are the original flower essences, produced according to Dr. Bach’s traditional methods, which date back over 80 years, and many of the plants used originate from the Bach Centre garden in rural Oxfordshire, UK.
For more on the branding redesign, see this page on our Bach® flower website. To learn more about the Dr. Bach's seven emotional states, click here.
